The New Delhi Municipal Council has initiated an ambitious plan to restore Connaught Place, now known as Rajive Chowk, to its erstwhile glory. The plan envisages restoration of the building facades, infrastructural upgradations, landscape and signage design along with several upgrades to make Connaught Place a vibrant, and dynamic public space.
IdeazLab, India has been commissioned by NDMC to develop a visual identity and collaterals to communicate the plans and intent to the stakeholders and public at large. We have worked on a complete set of creatives aimed at energizing the entire process by vividly communicating the central role of Connaught Place in the life of Delhi as a city. The communication also focusses on how a re-vitalized Connaught Place will also re-vitalize the city of Delhi.
We have designed several collaterals, hoardings and advrtisements for the campaign. We have also been commissoned by NDMC to design and curate a public open-air graphic exhibition commemrating Connaught Place.
Tags : brochure design, graphic design, print, ndmc
Client: New Delhi Municipal Council
Industry: Goverment
Services: Brochure Design, Visual Identity Design
